top of page

Printing and Mailing Services

TowneMailer-SquareLogo.jpg

Printing as well as Mailing - Advertising Your Organization Vs Saving the Post Office

​

As we all understand, the United States Post Office is having some concerns - encountering billions of bucks in losses as well as subjugating a couple of suggestions to reduce prices - cutting shipment on Saturday, or only delivering every other piece of junk mail (simply joking regarding that last little bit).

​

The USPS came rattling its tin mug during the Great Bailout months of 2009, but the feds had currently dished out all their bailout funds to GM and AIG.

​

So the Post Office is in problem. Exactly how can you aid? Well, you could pay absolutely no interest to the largest expense in doing a postcard printing/post workplace mailing task: the postage. It's constantly the greatest component. So go nuts! Paying no mind to the expense of mailing can be your means helpful the USPS: misusing your hard-earned dollars by doing your mailing one of the most costly method possible.

Isn't that what you wish to do? No?

​

Well, alright then. Let's assume that you do want the Post Office to recuperate, but you don't wish to finance the entire recuperation on your own. Let's assume you want to save money on your mailing instead.

Exactly how? Designing a postcard with mailing expenses in mind.

The design of your postcard - bearing in mind several of the details regarding postal prices - will certainly offer your printing as well as mailing initiative much more bang for the buck.

​

One of the most important point is to ensure your postcard is just one of those that obtains read, not simply thrown in the trash or used to line birdcages. We enter into much more on that topic in other articles, yet one critical item bears repeating right here:

​

Keep it basic. Do not try to cram way too much info on one postcard. You may have 499 exceptional items in your product line, however trying to pack info regarding each item onto a postcard will certainly result in none standing out. Choose one and also beat the drum (briefly) for that one, or just talk (again, briefly) about just how wonderful your firm is.

Currently after that, concerning those troublesome postage expenses.

A typical little postcard, at 4" x 6", is typically enough property to obtain your message across as well as tell your receivers what you want them to do (call, e-mail, visit your web site, and so on) As well as a 4" x 6" card is treated favorably by the post office - in terms of expense, how it is handled, and also just how rapid it arrives, viz:

​

Little 4" x 6" postcards go by first class shipment, which is absolutely a good idea. But unlike normal excellent mail, presently pegged at 44 cents an item, 4" x 6" postcards have their very own price, 27 cents - or perhaps 23 cents if you send them as a mass mailing (even more information on how to do that in a future article).

​

Postcards of that dimension are likewise delivered in 3 - 5 days regardless of which method you send them. Larger dimensions can set you back even more as well as take longer to provide. If you definitely, favorably can not pack every vital point on a small card, watch for a future write-up on bigger sizes and also their postal misdemeanors. https://www.townemailer.com/

 

bottom of page